/* ===========================================================
   KEITH BUENAVENTURA — creative portfolio
   Design tokens
   =========================================================== */

@import url('https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght@0,9..144,300..900;1,9..144,300..900&family=Space+Grotesk:wght@400;500;600;700&display=swap');

:root{
  --ink: #1c1730;
  --ink-soft: #342c54;
  --paper: #f4f0e4;
  --paper-dim: #e8e0cc;
  --coral: #ff5a5f;
  --cobalt: #3b5bff;
  --lime: #c6f135;

  --font-display: "Fraunces", serif;
  --font-body: "Space Grotesk", sans-serif;

  --wrap: 1240px;
  --gutter: clamp(1.25rem, 4vw, 3rem);

  --ease: cubic-bezier(.65,0,.35,1);
}

*, *::before, *::after{ box-sizing: border-box; }

html{
  scroll-behavior: smooth;
}

@media (prefers-reduced-motion: reduce){
  html{ scroll-behavior: auto; }
  *, *::before, *::after{
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
    scroll-behavior: auto !important;
  }
}

body{
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img{ max-width: 100%; display: block; }

a{ color: inherit; text-decoration: none; }

button{ font-family: inherit; cursor: pointer; }

h1,h2,h3,h4{
  font-family: var(--font-display);
  margin: 0;
  font-weight: 600;
  letter-spacing: -0.01em;
}

p{ margin: 0; }

::selection{
  background: var(--coral);
  color: var(--paper);
}

/* focus visibility */
a:focus-visible, button:focus-visible, input:focus-visible, textarea:focus-visible{
  outline: 3px solid var(--cobalt);
  outline-offset: 3px;
}

.wrap{
  max-width: var(--wrap);
  margin: 0 auto;
  padding: 0 var(--gutter);
}

/* ===========================================================
   Custom cursor (desktop / fine pointer only)
   =========================================================== */
.cursor-dot{
  position: fixed;
  top: 0; left: 0;
  width: 14px; height: 14px;
  margin: -7px 0 0 -7px;
  border-radius: 50%;
  background: var(--coral);
  pointer-events: none;
  z-index: 999;
  transform: translate(-100px,-100px);
  transition: width .25s var(--ease), height .25s var(--ease), background .25s var(--ease), margin .25s var(--ease);
  mix-blend-mode: multiply;
}
.cursor-dot.is-link{
  width: 46px; height: 46px;
  margin: -23px 0 0 -23px;
  background: var(--lime);
}
@media (pointer: coarse), (prefers-reduced-motion: reduce){
  .cursor-dot{ display: none; }
}

/* ===========================================================
   Top bar / nav
   =========================================================== */
.topbar{
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 200;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1.4rem var(--gutter);
  mix-blend-mode: normal;
  transition: background .3s var(--ease), backdrop-filter .3s var(--ease), box-shadow .3s var(--ease);
}
/* Apple-glass style backdrop once the page scrolls beneath the fixed nav,
   so the name and menu button never sit directly on top of body text. */
.topbar.is-scrolled{
  background: rgba(244,240,228,.72);
  backdrop-filter: blur(14px) saturate(160%);
  -webkit-backdrop-filter: blur(14px) saturate(160%);
  box-shadow: 0 1px 0 rgba(28,23,48,.08);
}
.topbar--hero.is-scrolled{
  background: rgba(28,23,48,.45);
}

.mark{
  font-family: var(--font-display);
  font-weight: 500;
  font-style: italic;
  font-size: 1.2rem;
  letter-spacing: -0.01em;
  color: var(--ink);
}

/* The reel-hero background on the homepage is a moving video, so the
   default dark mark (tuned for the light page-head background every
   other page uses) needs to flip to a light, shadowed style there. */
.topbar--hero .mark{
  color: var(--paper);
  text-shadow: 0 1px 3px rgba(0,0,0,.6), 0 2px 14px rgba(0,0,0,.5);
}

.menu-btn{
  background: var(--ink);
  color: var(--paper);
  border: none;
  border-radius: 999px;
  padding: .6rem 1.3rem;
  font-size: .85rem;
  font-weight: 600;
  letter-spacing: .02em;
  display: flex;
  align-items: center;
  gap: .5rem;
  transition: transform .2s var(--ease);
}
.menu-btn:hover{ transform: scale(1.05) rotate(-1deg); }
.menu-btn .bars{ display:flex; flex-direction:column; gap:3px; }
.menu-btn .bars span{ width:14px; height:2px; background: var(--paper); display:block; }

/* full-screen nav overlay */
.nav-overlay{
  position: fixed;
  inset: 0;
  background: var(--ink);
  color: var(--paper);
  z-index: 300;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: var(--gutter);
  transform: translateY(-100%);
  transition: transform .55s var(--ease);
}
.nav-overlay.is-open{ transform: translateY(0); }

.nav-overlay-top{
  position: absolute;
  top: 1.4rem; left: var(--gutter); right: var(--gutter);
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.nav-overlay-top .mark{ color: var(--paper); }

.close-btn{
  background: none;
  border: 2px solid var(--paper);
  color: var(--paper);
  border-radius: 999px;
  width: 42px; height: 42px;
  font-size: 1.2rem;
  line-height: 1;
}

.nav-links{
  list-style: none;
  margin: 0; padding: 0;
  display: flex;
  flex-direction: column;
  gap: .2rem;
}
.nav-links li{ overflow: hidden; }
.nav-links a{
  font-family: var(--font-display);
  font-size: clamp(2.6rem, 9vw, 6rem);
  font-weight: 500;
  font-style: italic;
  display: inline-block;
  transition: transform .35s var(--ease), color .35s var(--ease);
}
.nav-links a:hover{
  color: var(--lime);
  transform: translateX(.3em) rotate(-2deg);
}
.nav-links .n{
  font-family: var(--font-body);
  font-size: .9rem;
  font-style: normal;
  vertical-align: super;
  opacity: .5;
  margin-right: .5rem;
}

.nav-foot{
  margin-top: 3rem;
  display: flex;
  gap: 2rem;
  flex-wrap: wrap;
  font-size: .85rem;
  opacity: .8;
}

/* ===========================================================
   Buttons / tags — shared vocabulary
   =========================================================== */
.btn{
  display: inline-flex;
  align-items: center;
  gap: .6rem;
  background: var(--ink);
  color: var(--paper);
  border: 2px solid var(--ink);
  border-radius: 999px;
  padding: .85rem 1.6rem;
  font-weight: 600;
  font-size: .95rem;
  transition: transform .2s var(--ease), background .2s var(--ease), color .2s var(--ease);
}
.btn:hover{ transform: translate(-2px,-2px); background: var(--coral); border-color: var(--coral); }
.btn.btn-ghost{
  background: transparent;
  color: var(--ink);
}
.btn.btn-ghost:hover{ background: var(--ink); color: var(--paper); border-color: var(--ink); }

.tag{
  display: inline-block;
  font-size: .78rem;
  font-weight: 600;
  padding: .3rem .75rem;
  border-radius: 999px;
  border: 1.5px solid var(--ink);
  background: var(--paper);
}
.tag[data-cat="art-direction"]{ background: var(--coral); border-color: var(--coral); color: var(--ink); }
.tag[data-cat="branding"]{ background: var(--lime); border-color: var(--lime); color: var(--ink); }
.tag[data-cat="motion"]{ background: var(--cobalt); border-color: var(--cobalt); color: var(--paper); }
.tag[data-cat="paid-social"]{ background: var(--ink); border-color: var(--ink); color: var(--paper); }
.tag[data-cat="ugc"]{ background: var(--paper); border-color: var(--ink); color: var(--ink); }
.tag[data-cat="retouching"]{ background: var(--paper-dim); border-color: var(--ink); color: var(--ink); }

/* ===========================================================
   Marquee ribbon
   =========================================================== */
.marquee{
  background: var(--ink);
  color: var(--paper);
  overflow: hidden;
  padding: 1rem 0;
  transform: rotate(-1.4deg);
  margin: 3.5rem -2px;
  border-top: 3px solid var(--ink);
  border-bottom: 3px solid var(--ink);
}
.marquee-track{
  display: flex;
  width: max-content;
  animation: scroll-left 26s linear infinite;
  gap: 0;
}
.marquee-track span{
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(1.4rem, 3vw, 2.1rem);
  padding: 0 1.4rem;
  white-space: nowrap;
  display: flex;
  align-items: center;
  gap: 1.4rem;
}
.marquee-track span::after{
  content: "✦";
  font-style: normal;
  color: var(--lime);
  font-size: 1rem;
}
@keyframes scroll-left{
  from{ transform: translateX(0); }
  to{ transform: translateX(-50%); }
}

/* ===========================================================
   Footer
   =========================================================== */
.site-footer{
  background: var(--ink);
  color: var(--paper);
  padding: 5rem 0 2.5rem;
  margin-top: 6rem;
}
.footer-cta{
  font-family: var(--font-display);
  font-weight: 500;
  font-style: italic;
  font-size: clamp(2.2rem, 6vw, 4.2rem);
  max-width: 14ch;
  line-height: 1.05;
}
.footer-grid{
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  flex-wrap: wrap;
  gap: 2rem;
  margin-top: 3rem;
  padding-top: 2rem;
  border-top: 1px solid rgba(244,240,228,.25);
  font-size: .9rem;
}
.footer-links{
  display: flex;
  gap: 1.5rem;
  flex-wrap: wrap;
}
.footer-links a{ opacity: .8; transition: opacity .2s; }
.footer-links a:hover{ opacity: 1; color: var(--lime); }

/* ===========================================================
   Home — hero
   =========================================================== */
.hero{
  padding: 8.5rem var(--gutter) 2rem;
  max-width: var(--wrap);
  margin: 0 auto;
}
.hero-kicker{
  max-width: 34ch;
  font-size: 1.05rem;
  color: var(--ink-soft);
  margin-bottom: 2rem;
}
.hero-title{
  font-size: clamp(2.6rem, 9vw, 6.4rem);
  line-height: .98;
  font-weight: 600;
}
.hero-title .line{
  display: block;
  opacity: 0;
  transform: translateY(30px) rotate(-1.5deg);
  animation: hero-in .7s var(--ease) forwards;
}
.hero-title .l1{ animation-delay: .05s; }
.hero-title .l2{ animation-delay: .18s; padding-left: 6vw; }
.hero-title .l3{ animation-delay: .31s; }
.hero-title em{
  font-style: italic;
  font-weight: 500;
  color: var(--coral);
}
@keyframes hero-in{
  to{ opacity: 1; transform: translateY(0) rotate(0); }
}
@media (prefers-reduced-motion: reduce){
  .hero-title .line{ opacity: 1; transform: none; animation: none; }
}
.hero-foot{
  margin-top: 2.8rem;
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 2rem;
  flex-wrap: wrap;
  border-top: 2px solid var(--ink);
  padding-top: 1.6rem;
}
.hero-foot p{ max-width: 42ch; }

/* ===========================================================
   Home — Netflix-style autoplay reel hero
   =========================================================== */
.reel-hero{
  position: relative;
  min-height: 100vh;
  min-height: 100svh;
  display: flex;
  align-items: flex-end;
  overflow: hidden;
  background: var(--ink);
}
.reel-hero-cycle{
  position: absolute;
  inset: 0;
}
/* Compound selector beats a later same-specificity .cycle-thumb rule
   regardless of source order, so this container can never collapse again. */
.reel-hero-cycle.cycle-thumb{
  position: absolute;
  inset: 0;
}
.reel-hero-video{
  object-position: 50% 45%;
  opacity: .88;
}
.reel-hero-scrim{
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgba(28,23,48,.35) 0%, rgba(28,23,48,.25) 30%, rgba(28,23,48,.55) 68%, rgba(28,23,48,.92) 100%),
    linear-gradient(90deg, rgba(28,23,48,.6) 0%, rgba(28,23,48,0) 60%);
}
.reel-hero-content .hero-title,
.reel-hero-content .hero-kicker{
  text-shadow: 0 2px 24px rgba(0,0,0,.45);
}
.reel-hero-content{
  position: relative;
  z-index: 2;
  padding-top: 8rem;
  padding-bottom: 4rem;
  color: var(--paper);
}
.reel-hero .hero-kicker{ color: rgba(244,240,228,.85); }
.reel-hero .hero-title em{ color: var(--lime); }
.reel-hero .hero-foot{
  border-top-color: rgba(244,240,228,.35);
}
.reel-hero .hero-foot p{ color: rgba(244,240,228,.85); }
.hero-btn-row{ display: flex; gap: 1rem; flex-wrap: wrap; }
.btn-ghost-light{
  background: transparent;
  color: var(--paper);
  border: 2px solid var(--paper);
}
.btn-ghost-light:hover{ background: var(--paper); color: var(--ink); }

@media (max-width: 480px){
  .hero-btn-row .btn{ padding: .7rem 1.2rem; font-size: .88rem; }
}

/* ===========================================================
   Netflix-style horizontal rows
   =========================================================== */
.rows-section{ padding: 5rem 0 1rem; }
.row-block{ margin-bottom: 3rem; }
.row-head h3{ font-size: 1.3rem; margin-bottom: 1.1rem; font-weight: 600; }

.row-scroller{ position: relative; }
.row-track{
  display: flex;
  gap: 1.2rem;
  overflow-x: auto;
  scroll-snap-type: x proximity;
  scrollbar-width: none;
  padding: .5rem .2rem 1rem;
}
.row-track::-webkit-scrollbar{ display: none; }

.row-card{
  flex: 0 0 clamp(220px, 24vw, 290px);
  scroll-snap-align: start;
  transition: transform .3s var(--ease);
}
.row-card .p-thumb{ transition: transform .3s var(--ease), box-shadow .3s var(--ease); }
.row-card:hover{ transform: translateY(-4px); z-index: 3; }
.row-card:hover .p-thumb{ transform: scale(1.06); box-shadow: 0 18px 34px rgba(28,23,48,.28); }

.row-nav{
  position: absolute;
  top: 0; bottom: 1rem;
  width: 44px;
  border: none;
  background: linear-gradient(90deg, var(--paper), transparent);
  font-size: 1.6rem;
  color: var(--ink);
  z-index: 4;
  display: flex;
  align-items: center;
  justify-content: center;
}
.row-nav-next{ right: 0; left: auto; background: linear-gradient(270deg, var(--paper), transparent); }
.row-nav-prev{ left: 0; }
@media (max-width: 700px){
  .row-nav{ display: none; }
}

/* ===========================================================
   Case study — phone-mockup scroll feed + strategist notes
   =========================================================== */
.case-study{ padding: 3rem 0 2rem; }
.case-study-wrap{ display: flex; flex-direction: column; gap: 6rem; }

.cs-beat{
  display: grid;
  grid-template-columns: 300px 1fr;
  gap: 3.5rem;
  align-items: center;
}
.cs-beat-reverse{ grid-template-columns: 1fr 300px; }
.cs-beat-reverse .phone-frame{ order: 2; }
.cs-beat-reverse .cs-note{ order: 1; }
@media (max-width: 760px){
  .cs-beat, .cs-beat-reverse{ grid-template-columns: 1fr; }
  .cs-beat-reverse .phone-frame, .cs-beat-reverse .cs-note{ order: 0; }
  .phone-frame{ margin: 0 auto; }
}

.phone-frame{
  width: 260px;
  aspect-ratio: 9/19.5;
  background: var(--ink);
  border-radius: 34px;
  padding: 10px;
  position: relative;
  box-shadow: 0 24px 48px rgba(28,23,48,.22);
}
@media (max-width: 400px){
  .phone-frame{ width: min(72vw, 260px); }
}
.phone-notch{
  position: absolute;
  top: 10px; left: 50%;
  transform: translateX(-50%);
  width: 34%; height: 18px;
  background: var(--ink);
  border-radius: 0 0 12px 12px;
  z-index: 3;
}
.phone-screen{
  position: relative;
  width: 100%; height: 100%;
  border-radius: 24px;
  overflow: hidden;
  background: var(--paper-dim);
}
.phone-screen .tile-video{ opacity: 1; }
.phone-screen-fill{
  position: absolute;
  inset: 0;
  background-size: 220% 220%;
  animation: loop-drift 9s ease-in-out infinite;
}
.phone-screen-fill::after{
  content: "";
  position: absolute;
  inset: 0;
  background-image: repeating-linear-gradient(115deg, rgba(244,240,228,.14) 0 2px, transparent 2px 22px);
}
.phone-screen-fill[data-swatch="coral"]{ background-image: linear-gradient(135deg, var(--coral), #ff8a6b, var(--coral)); }
.phone-screen-fill[data-swatch="cobalt"]{ background-image: linear-gradient(135deg, var(--cobalt), #7d9bff, var(--cobalt)); }
.phone-screen-fill[data-swatch="lime"]{ background-image: linear-gradient(135deg, var(--lime), #eaffa0, var(--lime)); }
.phone-screen-fill[data-swatch="ink"]{ background-image: linear-gradient(135deg, var(--ink), #342c54, var(--ink)); }
@keyframes loop-drift{
  0%{ background-position: 0% 50%; }
  50%{ background-position: 100% 50%; }
  100%{ background-position: 0% 50%; }
}
@media (prefers-reduced-motion: reduce){
  .phone-screen-fill{ animation: none; }
}
.phone-screen .p-thumb-label{
  position: absolute;
  top: 2.4rem; left: 1rem;
  font-size: .8rem;
  z-index: 2;
}

.ig-chrome{
  position: absolute;
  color: #fff;
  font-family: var(--font-body);
  z-index: 2;
  text-shadow: 0 1px 4px rgba(0,0,0,.5);
}
.ig-chrome-top{
  top: 1.6rem; left: 1rem; right: 1rem;
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-size: .82rem;
  font-weight: 600;
}
.ig-follow{
  border: 1px solid rgba(255,255,255,.8);
  border-radius: 999px;
  padding: .15rem .6rem;
  font-size: .72rem;
}
.ig-chrome-side{
  right: .7rem; bottom: 4.4rem; left: .7rem;
  display: flex;
  flex-direction: column;
  align-items: flex-end;
  gap: .6rem;
}
.ig-icon{
  display: flex;
  align-items: center;
  gap: .4rem;
  font-size: 1.1rem;
  background: rgba(28,23,48,.55);
  backdrop-filter: blur(3px);
  padding: .3rem .6rem;
  border-radius: 999px;
}
.ig-icon b{ font-size: .68rem; font-weight: 600; white-space: nowrap; }
.ig-caption{
  position: absolute;
  left: 1rem; right: 1rem; bottom: 1.2rem;
  font-size: .78rem;
  color: #fff;
  z-index: 2;
  text-shadow: 0 1px 4px rgba(0,0,0,.5);
}

.cs-note-label{
  display: inline-block;
  font-size: .8rem;
  font-weight: 600;
  color: var(--coral);
  margin-bottom: .6rem;
}
.cs-note h3{ font-size: 1.6rem; margin-bottom: .9rem; max-width: 20ch; }
.cs-note p{ max-width: 56ch; color: var(--ink-soft); margin-bottom: 1rem; }
.cs-mockup-note{ font-size: .78rem; font-style: italic; opacity: .7; }

.footer-cta-row{
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1.5rem;
  flex-wrap: wrap;
  padding: 2.5rem 0;
  border-top: 2px solid var(--ink);
}

/* ===========================================================
   Creative Strategy roadmap — scrapbook style
   =========================================================== */
@import url('https://fonts.googleapis.com/css2?family=Caveat:wght@500;700&display=swap');

.roadmap-section{ padding: 2rem 0 4rem; overflow-x: hidden; }
.roadmap-track{
  display: flex;
  align-items: center;
  gap: 1.2rem;
  flex-wrap: wrap;
  justify-content: center;
}
.roadmap-arrow{
  font-size: 1.8rem;
  color: var(--ink);
  opacity: .4;
  flex-shrink: 0;
}
@media (max-width: 900px){
  .roadmap-arrow{ transform: rotate(90deg); }
}

.roadmap-card{
  position: relative;
  background: var(--paper);
  border: 2px solid var(--ink);
  border-radius: 4px;
  padding: 1.6rem 1.5rem 1.4rem;
  width: 250px;
  min-height: 280px;
  transform: rotate(var(--rot));
  box-shadow: 6px 6px 0 rgba(28,23,48,.12);
  transition: transform .25s var(--ease);
}
.roadmap-card:hover{ transform: rotate(0deg) translateY(-4px); }

.roadmap-card::before{
  content: "";
  position: absolute;
  top: -12px;
  width: 60px; height: 22px;
  background: rgba(198, 241, 53, .55);
  border: 1px solid rgba(28,23,48,.15);
}
.roadmap-card[data-tape="left"]::before{ left: 20px; transform: rotate(-4deg); }
.roadmap-card[data-tape="right"]::before{ right: 20px; transform: rotate(4deg); }

.roadmap-step-num{
  font-family: var(--font-display);
  font-style: italic;
  font-size: .85rem;
  color: var(--coral);
  font-weight: 600;
}
.roadmap-card h3{
  font-size: 1.6rem;
  margin: .3rem 0 1rem;
}
.roadmap-list{
  list-style: none;
  margin: 0 0 1.2rem;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: .7rem;
}
.roadmap-list li{
  font-size: .88rem;
  line-height: 1.4;
  padding-left: 1.1rem;
  position: relative;
}
.roadmap-list li::before{
  content: "→";
  position: absolute;
  left: 0;
  color: var(--cobalt);
}
.roadmap-annotation{
  display: block;
  font-family: "Caveat", cursive;
  font-size: 1.3rem;
  color: var(--ink-soft);
  transform: rotate(-2deg);
}

/* ===========================================================
   Funnel framework diagram
   =========================================================== */
.funnel-diagram{
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: .6rem;
}
.funnel-tier{
  display: flex;
  align-items: center;
  gap: 1.2rem;
  border: 2px solid var(--ink);
  border-radius: 12px;
  padding: 1.1rem 1.6rem;
}
.funnel-code{
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 600;
  font-size: 1.3rem;
  min-width: 3.6ch;
}
.funnel-audience{ font-size: .85rem; color: var(--ink-soft); flex: 1; }
.funnel-job{ font-weight: 700; font-size: .95rem; }
.funnel-tofu{ width: 100%; max-width: 640px; background: var(--coral); }
.funnel-mofu{ width: 100%; max-width: 500px; background: var(--cobalt); color: var(--paper); }
.funnel-mofu .funnel-audience{ color: rgba(244,240,228,.8); }
.funnel-bofu{ width: 100%; max-width: 360px; background: var(--lime); }
@media (max-width: 480px){
  .funnel-tier{ flex-wrap: wrap; gap: .4rem .8rem; }
}

.tools-grid{
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
}
@media (max-width: 700px){
  .tools-grid{ grid-template-columns: 1fr; }
}
.tools-col-title{ font-size: 1.1rem; margin-bottom: 1rem; }
.qa-list{ list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: .8rem; }
.qa-list li{
  font-size: .92rem;
  color: var(--ink-soft);
  padding-left: 1.6rem;
  position: relative;
}
.qa-list li::before{
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--lime);
  font-weight: 700;
  background: var(--ink);
  border-radius: 50%;
  width: 1.1rem; height: 1.1rem;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: .68rem;
  top: 1px;
}

/* ===========================================================
   Section headers (shared)
   =========================================================== */
.section-head{
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 2rem;
  flex-wrap: wrap;
  margin-bottom: 2.8rem;
}
.section-head h2{ font-size: clamp(1.9rem, 4vw, 2.7rem); }
.section-head p{ max-width: 34ch; color: var(--ink-soft); }
.underline-link{ text-decoration: underline; text-underline-offset: 3px; }

/* ===========================================================
   Preview grid (home) + Work grid (work page) — asymmetric tiles
   =========================================================== */
.preview-grid{
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 1.4rem;
}
.p-tile{ grid-column: span 2; display:block; }
.p-tile.p-big{ grid-column: span 3; }
@media (max-width: 760px){
  .preview-grid{ grid-template-columns: repeat(2,1fr); }
  .p-tile, .p-tile.p-big{ grid-column: span 2; }
}

.p-thumb{
  aspect-ratio: 4/3;
  border-radius: 18px;
  border: 2px solid var(--ink);
  display: flex;
  align-items: flex-end;
  padding: 1rem;
  position: relative;
  overflow: hidden;
  transition: transform .3s var(--ease);
}
.p-tile:hover .p-thumb{ transform: rotate(-1deg) scale(1.015); }
.p-thumb-label{
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 500;
  font-size: 1.15rem;
  background: var(--paper);
  border-radius: 8px;
  padding: .3rem .7rem;
}
.p-thumb::before{
  content: "";
  position: absolute; inset: 0;
  background-image: repeating-linear-gradient(115deg, rgba(28,23,48,.14) 0 2px, transparent 2px 22px);
}
.p-thumb.has-video::before{ display: none; }
.p-tile[data-swatch="coral"] .p-thumb{ background: var(--coral); }
.p-tile[data-swatch="cobalt"] .p-thumb{ background: var(--cobalt); }
.p-tile[data-swatch="lime"] .p-thumb{ background: var(--lime); }
.p-tile[data-swatch="ink"] .p-thumb{ background: var(--ink); }
.p-tile[data-swatch="ink"] .p-thumb-label{ background: var(--paper); }
.p-tile[data-swatch="paper-dim"] .p-thumb{ background: var(--paper-dim); }

.p-meta{
  margin-top: .8rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: .6rem;
}
.p-meta h3{ font-size: 1.05rem; font-weight: 600; font-family: var(--font-body); }

/* ===========================================================
   Value props (home)
   =========================================================== */
.value-section{ background: var(--paper-dim); padding: 4rem 0; }
.value-grid{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2.5rem;
}
.value-item h3{ font-size: 1.25rem; margin-bottom: .8rem; }
.value-item p{ color: var(--ink-soft); }
@media (max-width: 760px){
  .value-grid{ grid-template-columns: 1fr; }
}

/* ===========================================================
   Interior page header (Work / About / Resume / Contact)
   =========================================================== */
.page-head{
  padding: 8.5rem var(--gutter) 1rem;
  max-width: var(--wrap);
  margin: 0 auto;
}
.page-kicker{ font-weight: 600; color: var(--coral); margin-bottom: .6rem; }
.page-title{ font-size: clamp(2.2rem, 6vw, 3.6rem); max-width: 18ch; }
.page-title em{ font-style: italic; font-weight: 500; color: var(--coral); }
.page-sub{ margin-top: 1.1rem; max-width: 42ch; color: var(--ink-soft); font-size: 1.05rem; }

/* ===========================================================
   Work — filters + grid
   =========================================================== */
.filter-row{
  display: flex;
  flex-wrap: wrap;
  gap: .6rem;
  margin-top: 2.4rem;
}
.filter-btn{
  border: 2px solid var(--ink);
  background: transparent;
  border-radius: 999px;
  padding: .5rem 1.1rem;
  font-size: .88rem;
  font-weight: 600;
  transition: background .2s var(--ease), color .2s var(--ease), transform .2s var(--ease);
}
.filter-btn:hover{ transform: translateY(-2px); }
.filter-btn.is-active{ background: var(--ink); color: var(--paper); }

.work-grid{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.6rem;
  align-items: start;
}
@media (max-width: 900px){
  .work-grid{ grid-template-columns: repeat(2,1fr); }
}
@media (max-width: 600px){
  .work-grid{ grid-template-columns: 1fr; }
}
.tile{ display:block; }
.tile-note{ color: var(--ink-soft); font-size: .88rem; margin-top: .25rem; }
.tile-tags{ display:flex; gap:.4rem; margin-top:.7rem; flex-wrap:wrap; }
.tile-note-full{ margin-top: 3.5rem; max-width: 50ch; color: var(--ink-soft); font-size: .95rem; }
.ad-gallery-grid{
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.6rem;
}
@media (max-width: 900px){ .ad-gallery-grid{ grid-template-columns: repeat(2,1fr); } }
@media (max-width: 560px){ .ad-gallery-grid{ grid-template-columns: 1fr; } }
.ad-gallery-tile .tile-note{ margin-top: .8rem; }
.case-link{
  display: inline-block;
  margin-top: .8rem;
  font-size: .85rem;
  font-weight: 600;
  border-bottom: 1.5px solid var(--coral);
}

/* ===========================================================
   About page
   =========================================================== */
.about-grid{
  display: grid;
  grid-template-columns: 300px 1fr;
  gap: 4rem;
}
@media (max-width: 800px){
  .about-grid{ grid-template-columns: 1fr; }
}
.about-portrait{ position: sticky; top: 7rem; align-self: start; }
@media (max-width: 800px){
  .about-portrait{ position: static; max-width: 220px; margin: 0 auto; }
}
.portrait-block{
  aspect-ratio: 3/4;
  background: var(--lime);
  border: 2px solid var(--ink);
  border-radius: 20px;
  transform: rotate(-2deg);
  overflow: hidden;
}
.portrait-block img{
  width: 100%; height: 100%;
  object-fit: cover;
  transform: rotate(2deg) scale(1.06);
}
.portrait-caption{ margin-top: 1rem; font-size: .85rem; color: var(--ink-soft); }

.about-copy p{ margin-bottom: 1.4rem; max-width: 62ch; }
.about-lede{ font-size: 1.2rem; font-family: var(--font-display); }
.about-h2{ font-size: 1.4rem; margin: 2.6rem 0 1rem; }
.about-list{ margin: 0 0 1.4rem; padding-left: 1.2rem; max-width: 62ch; }
.about-list li{ margin-bottom: .8rem; }
.about-cta{ display: flex; gap: 1rem; flex-wrap: wrap; margin-top: 2.4rem; }

/* ===========================================================
   Resume page
   =========================================================== */
.resume-head{
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 2rem;
  flex-wrap: wrap;
}
.resume-layout{
  display: grid;
  grid-template-columns: 1fr 300px;
  gap: 4rem;
}
@media (max-width: 800px){
  .resume-layout{ grid-template-columns: 1fr; }
}
.resume-h2{ font-size: 1.1rem; text-transform: none; margin-bottom: 1.6rem; padding-bottom: .6rem; border-bottom: 2px solid var(--ink); }
.resume-main .resume-h2:not(:first-child){ margin-top: 3rem; }

.timeline{ list-style: none; margin: 0; padding: 0; }
.timeline-item{
  padding-left: 1.6rem;
  border-left: 2px solid var(--paper-dim);
  padding-bottom: 2.2rem;
  position: relative;
}
.timeline-item::before{
  content: "";
  position: absolute;
  left: -7px; top: 4px;
  width: 12px; height: 12px;
  border-radius: 50%;
  background: var(--coral);
  border: 2px solid var(--ink);
}
.timeline-item:last-child{ padding-bottom: 0; }
.timeline-year{
  display: inline-block;
  font-size: .8rem;
  font-weight: 600;
  color: var(--ink-soft);
  margin-bottom: .4rem;
}
.timeline-item h3{ font-size: 1.15rem; font-family: var(--font-body); font-weight: 600; }
.timeline-role{ font-size: .88rem; color: var(--ink-soft); margin: .2rem 0 .7rem; font-style: italic; font-family: var(--font-display); }
.timeline-item p:last-child{ max-width: 60ch; }

.edu-item{ padding-left: 1.6rem; }
.edu-item h3{ font-size: 1.05rem; font-family: var(--font-body); font-weight: 600; margin-top: .3rem; }

.skill-list{ list-style: none; margin: 0 0 3rem; padding: 0; }
.skill-list li{
  padding: .6rem 0;
  border-bottom: 1px solid var(--paper-dim);
  font-size: .92rem;
}
.software-tags{ display: flex; flex-wrap: wrap; gap: .5rem; margin-bottom: 3rem; }

/* ===========================================================
   Contact page
   =========================================================== */
.contact-layout{
  display: grid;
  grid-template-columns: 1fr 280px;
  gap: 4rem;
}
@media (max-width: 800px){
  .contact-layout{ grid-template-columns: 1fr; }
}
.contact-form{ display: flex; flex-direction: column; gap: 1.4rem; max-width: 46rem; }
.field{ display: flex; flex-direction: column; gap: .5rem; }
.field label{ font-size: .85rem; font-weight: 600; }
.field input, .field select, .field textarea{
  font-family: var(--font-body);
  font-size: 1rem;
  padding: .8rem 1rem;
  border: 2px solid var(--ink);
  border-radius: 10px;
  background: var(--paper);
  color: var(--ink);
  resize: vertical;
}
.field input::placeholder, .field textarea::placeholder{ color: #8b8474; }
.contact-form .btn{ align-self: flex-start; margin-top: .5rem; }
.form-note{ font-size: .82rem; color: var(--ink-soft); margin-top: -.6rem; }

.contact-block{ margin-bottom: 2.6rem; }
.contact-link{
  font-family: var(--font-display);
  font-style: italic;
  font-size: 1.4rem;
  display: inline-block;
  border-bottom: 2px solid var(--coral);
}
.contact-note{ margin-top: .8rem; color: var(--ink-soft); font-size: .92rem; max-width: 32ch; }
.social-list{ list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: .6rem; }
.social-list a{ font-weight: 600; }
.social-list a:hover{ color: var(--coral); }

/* ===========================================================
   Video previews on tiles — always-on autoplay, Harry-Potter-portrait style
   =========================================================== */
.tile-video{
  position: absolute;
  inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
  object-position: 50% 22%;
  opacity: 1;
}
.p-thumb.has-video .p-thumb-label{
  display: none;
}

/* ===========================================================
   Video lightbox modal
   =========================================================== */
.video-modal{
  position: fixed;
  inset: 0;
  z-index: 400;
  background: rgba(28,23,48,.94);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: var(--gutter);
  opacity: 0;
  pointer-events: none;
  transition: opacity .3s var(--ease);
}
.video-modal.is-open{ opacity: 1; pointer-events: auto; }
.video-modal-inner{
  position: relative;
  width: 100%;
  max-width: 960px;
}
.video-modal-frame{
  position: relative;
  width: 100%;
  aspect-ratio: 16/9;
  background: #000;
  border-radius: 14px;
  overflow: hidden;
}
.video-modal-frame iframe{
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  border: 0;
}
.video-modal-close{
  position: absolute;
  top: -3.2rem; right: 0;
  background: var(--paper);
  color: var(--ink);
  border-color: var(--paper);
}

/* ===========================================================
   Utility
   =========================================================== */
.eyebrow-free-label{ font-weight: 600; }
.section{ padding: 5rem 0; }
.section-tight{ padding: 2.5rem 0; }

.grain{
  position: fixed;
  inset: 0;
  z-index: 1;
  pointer-events: none;
  opacity: .05;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

.reveal{
  opacity: 0;
  transform: translateY(16px);
}
.reveal.is-in{
  animation: rise .6s var(--ease) forwards;
}
@keyframes rise{
  to{ opacity: 1; transform: translateY(0); }
}

/* Push-in + blur reveal — reserved for a handful of important moments only
   (hero title, section headers, case-study beats). Not for routine content. */
.reveal-blur{
  opacity: 0;
  transform: scale(.96);
  filter: blur(10px);
}
.reveal-blur.is-in{
  animation: push-in-blur .7s var(--ease) forwards;
}
@keyframes push-in-blur{
  to{ opacity: 1; transform: scale(1); filter: blur(0); }
}
@media (prefers-reduced-motion: reduce){
  .reveal-blur{ opacity: 1; transform: none; filter: none; animation: none; }
}

/* ===========================================================
   Jafra Broadcast case study — hero video + storyboard gallery
   =========================================================== */
.jafra-hero-video-section{ padding: 1rem 0 2rem; }
.jafra-hero-video{
  width: 100%;
  max-width: 640px;
  margin: 0 auto;
  aspect-ratio: 1/1;
  border-radius: 18px;
  overflow: hidden;
  border: 2px solid var(--ink);
  background: var(--ink);
}
.jafra-hero-video video{
  width: 100%; height: 100%;
  object-fit: cover;
}
.jafra-hero-caption{
  text-align: center;
  font-size: .85rem;
  color: var(--ink-soft);
  margin-top: .8rem;
}

.jafra-storyboard-section{ padding-top: 1rem; }
.storyboard-grid{
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.6rem;
}
@media (max-width: 700px){
  .storyboard-grid{ grid-template-columns: 1fr; }
}
.storyboard-frame{
  margin: 0;
  border: 2px solid var(--ink);
  border-radius: 14px;
  overflow: hidden;
  background: var(--paper-dim);
}
.storyboard-frame img{
  width: 100%;
  display: block;
}
.storyboard-frame figcaption{
  padding: 1rem 1.2rem;
  font-size: .88rem;
  color: var(--ink-soft);
  border-top: 2px solid var(--ink);
}

.jafra-brief{
  max-width: 62ch;
  margin: 0 auto;
  text-align: left;
}
.jafra-brief h3{ font-size: 1.6rem; margin: .6rem 0 1rem; }
.jafra-brief p{ color: var(--ink-soft); }
.jafra-brief em{ font-style: italic; color: var(--coral); }

/* ===========================================================
   Redness Corrector GTM concept galleries
   =========================================================== */
.redness-section{ padding-top: 2.5rem; padding-bottom: 1rem; }
.redness-grid{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.2rem;
}
.redness-grid-single{ grid-template-columns: repeat(2, 1fr); max-width: 760px; }
@media (max-width: 900px){
  .redness-grid{ grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 560px){
  .redness-grid, .redness-grid-single{ grid-template-columns: 1fr; }
}
.redness-frame{
  margin: 0;
  border: 2px solid var(--ink);
  border-radius: 14px;
  overflow: hidden;
  aspect-ratio: 9/16;
}
.redness-frame img{
  width: 100%; height: 100%;
  object-fit: cover;
  display: block;
}

.tile-subhead{
  display: block;
  font-size: .78rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: .04em;
  color: var(--coral);
  margin-top: .9rem;
}
.ad-gallery-tile .p-thumb{ aspect-ratio: 9/14; }
.ad-gallery-tile .tile-note{ margin-top: .3rem; }

/* ===========================================================
   Roadmap loop band
   =========================================================== */
.loop-band{
  margin-top: 2.5rem;
  border: 2px dashed var(--ink);
  border-radius: 16px;
  padding: 1.4rem 1.8rem;
  display: flex;
  align-items: center;
  gap: 1.2rem;
  flex-wrap: wrap;
  background: var(--paper-dim);
}
.loop-icon{
  font-size: 2.2rem;
  color: var(--coral);
  display: inline-block;
  animation: spin-slow 6s linear infinite;
  flex-shrink: 0;
}
@keyframes spin-slow{ to{ transform: rotate(360deg); } }
@media (prefers-reduced-motion: reduce){ .loop-icon{ animation: none; } }
.loop-text{ display: flex; flex-direction: column; gap: .2rem; flex: 1; min-width: 220px; }
.loop-text strong{ font-size: 1rem; }
.loop-text span{ font-size: .88rem; color: var(--ink-soft); }
.loop-back-arrow{
  font-size: .78rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: .04em;
  color: var(--coral);
  border: 1.5px solid var(--coral);
  border-radius: 999px;
  padding: .4rem .9rem;
  white-space: nowrap;
}

/* ===========================================================
   QA checklist table
   =========================================================== */
.qa-table{
  width: 100%;
  border-collapse: collapse;
  border: 2px solid var(--ink);
  border-radius: 12px;
  overflow: hidden;
}
.qa-table td{
  padding: 1rem 1.2rem;
  border-top: 1.5px solid var(--paper-dim);
  font-size: .92rem;
}
.qa-table tr:first-child td{ border-top: none; }
.qa-check{
  width: 2.2rem;
  text-align: center;
  color: var(--paper);
  background: var(--ink);
  font-weight: 700;
}
.qa-icon{
  width: 3.2rem;
  text-align: center;
  font-size: 1.4rem;
}
.qa-detail{ color: var(--ink-soft); text-align: right; white-space: nowrap; }
@media (max-width: 560px){
  .qa-table, .qa-table tbody, .qa-table tr, .qa-table td{ display: block; width: 100%; }
  .qa-check{ display: none; }
  .qa-table tr{ border-top: 1.5px solid var(--paper-dim); padding: .8rem 0; }
  .qa-detail{ text-align: left; padding-top: .2rem; }
}

/* ===========================================================
   Iterations & deliverables stats
   =========================================================== */
.stats-section{ background: var(--ink); color: var(--paper); border-radius: 0; }
.stats-section .section-head h2{ color: var(--paper); }
.stats-section .section-head p{ color: rgba(244,240,228,.75); }
.stats-grid{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
  margin-top: 1rem;
}
.stat-block{ text-align: center; }
.stat-number{
  display: block;
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 600;
  font-size: clamp(3rem, 8vw, 5rem);
  color: var(--lime);
  line-height: 1;
}
.stat-label{
  display: block;
  margin-top: .8rem;
  font-size: .92rem;
  color: rgba(244,240,228,.85);
  max-width: 22ch;
  margin-left: auto;
  margin-right: auto;
}
@media (max-width: 700px){
  .stats-grid{ grid-template-columns: 1fr; gap: 2.5rem; }
}

/* ===========================================================
   Reading the metrics
   =========================================================== */
.metric-cards{
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.4rem;
}
@media (max-width: 1000px){
  .metric-cards{ grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 560px){
  .metric-cards{ grid-template-columns: 1fr; }
}
.metric-card{
  border: 2px solid var(--ink);
  border-radius: 14px;
  padding: 1.6rem;
  transition: transform .2s var(--ease), box-shadow .2s var(--ease);
}
.metric-card:hover{ transform: translateY(-4px); box-shadow: 0 14px 28px rgba(28,23,48,.12); }
.metric-icon{ display: block; font-size: 1.8rem; margin-bottom: .6rem; }
.metric-code{
  display: inline-block;
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 700;
  font-size: 1.8rem;
  color: var(--coral);
}
.metric-name{ display: block; font-size: .85rem; font-weight: 600; color: var(--ink-soft); margin: .2rem 0 1rem; }
.metric-def{ font-weight: 600; margin-bottom: .8rem; }
.metric-reaction{ font-size: .9rem; color: var(--ink-soft); }
.metric-reaction strong{ color: var(--ink); }

.metric-loop{
  margin-top: 2.2rem;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: .6rem;
  font-size: .88rem;
  font-weight: 600;
  color: var(--ink-soft);
  text-align: center;
}
.metric-loop-arrow{ color: var(--coral); font-weight: 700; }

/* ===========================================================
   Improvement comparison table
   =========================================================== */
.improve-cards{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.4rem;
}
@media (max-width: 800px){
  .improve-cards{ grid-template-columns: 1fr; }
}
.improve-card{
  border: 2px solid var(--ink);
  border-radius: 16px;
  padding: 1.8rem;
  background: var(--paper);
}
.improve-metric-name{ display: block; font-weight: 700; font-size: 1rem; margin-bottom: 1rem; }
.improve-bar-row{
  display: flex;
  align-items: center;
  gap: .7rem;
  flex-wrap: wrap;
  margin-bottom: 1rem;
}
.improve-chip{
  display: inline-block;
  padding: .5rem 1rem;
  border-radius: 999px;
  font-weight: 700;
  font-size: .95rem;
  white-space: nowrap;
}
.improve-chip-bad{ background: var(--paper-dim); color: var(--ink-soft); }
.improve-chip-good{ background: var(--ink); color: var(--lime); }
.improve-arrow{ color: var(--coral); font-weight: 700; font-size: 1.2rem; }
.improve-context{ font-size: .88rem; color: var(--ink-soft); }

/* ===========================================================
   Placeholder grid (Ruby Ribbon scaffold)
   =========================================================== */
.placeholder-grid{
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.2rem;
}
@media (max-width: 900px){ .placeholder-grid{ grid-template-columns: repeat(2,1fr); } }
@media (max-width: 500px){ .placeholder-grid{ grid-template-columns: 1fr; } }
.placeholder-frame{
  aspect-ratio: 3/4;
  border: 2px dashed var(--ink);
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: 1rem;
  font-size: .85rem;
  font-weight: 600;
  color: var(--ink);
  opacity: .85;
}
.placeholder-frame[data-swatch="coral"]{ background: rgba(255,90,95,.15); }
.placeholder-frame[data-swatch="cobalt"]{ background: rgba(59,91,255,.12); }
.placeholder-frame[data-swatch="lime"]{ background: rgba(198,241,53,.25); }
.placeholder-frame[data-swatch="paper-dim"]{ background: var(--paper-dim); }

/* ===========================================================
   Redness Corrector: audience hero + smaller 6-up grid
   =========================================================== */
.audience-hero{
  position: relative;
  border-radius: 20px;
  overflow: hidden;
  border: 2px solid var(--ink);
  max-width: 900px;
  margin: 0 auto;
}
.audience-hero img{ width: 100%; display: block; max-height: 620px; object-fit: cover; object-position: 50% 22%; }
.audience-hero-caption{
  padding: 1.6rem 1.8rem;
  background: var(--paper-dim);
}
.audience-hero-caption p{ max-width: 62ch; color: var(--ink-soft); }
.audience-hero-caption em{ font-style: italic; color: var(--coral); font-weight: 600; }

.redness-grid-small .redness-frame{ aspect-ratio: 3/4; }
@media (min-width: 561px){
  .redness-grid-small{ grid-template-columns: repeat(3, 1fr); }
}

/* ===========================================================
   Cycling image preview (CSS-only crossfade) for tiles without video
   =========================================================== */
.cycle-thumb{ position: relative; overflow: hidden; }
.cycle-img{
  position: absolute;
  inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
  object-position: 50% 18%;
  opacity: 0;
  transition: opacity .5s ease;
}
.cycle-video{
  position: absolute;
  inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
  object-position: 50% 22%;
  opacity: 0;
  transition: opacity .5s ease;
}
@keyframes cycle-fade{
  0%{ opacity: 0; }
  1%{ opacity: 1; }
  24%{ opacity: 1; }
  26%{ opacity: 0; }
  100%{ opacity: 0; }
}
@media (prefers-reduced-motion: reduce){
  .cycle-img:first-child, .cycle-video:first-child{ opacity: 1; }
}

/* ===========================================================
   Ruby Ribbon: 360 video grid + email gallery
   =========================================================== */
.rr-video-grid{
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.2rem;
}
@media (max-width: 900px){ .rr-video-grid{ grid-template-columns: repeat(2,1fr); } }
@media (max-width: 480px){ .rr-video-grid{ grid-template-columns: 1fr; } }
.rr-video-tile video{
  width: 100%;
  aspect-ratio: 1/1;
  object-fit: cover;
  border: 2px solid var(--ink);
  border-radius: 14px;
  display: block;
}
.rr-video-tile .tile-subhead{ text-align: center; margin-top: .7rem; }

.rr-email-grid{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.6rem;
}
@media (max-width: 800px){ .rr-email-grid{ grid-template-columns: 1fr; } }
.rr-email-frame{
  margin: 0;
  border: 2px solid var(--ink);
  border-radius: 14px;
  overflow: hidden;
  background: var(--paper-dim);
}
.rr-email-frame img{ width: 100%; display: block; }
.rr-email-frame figcaption{
  padding: 1rem 1.2rem;
  font-size: .85rem;
  color: var(--ink-soft);
  border-top: 2px solid var(--ink);
}

/* ===========================================================
   Meta Andromeda comparison
   =========================================================== */
.andromeda-compare{
  display: flex;
  align-items: stretch;
  gap: 1.2rem;
  flex-wrap: wrap;
}
.andromeda-col{
  flex: 1;
  min-width: 260px;
  border-radius: 16px;
  padding: 1.6rem 1.8rem;
}
.andromeda-old{ background: var(--paper-dim); border: 2px solid var(--ink-soft); opacity: .85; }
.andromeda-new{ background: var(--ink); color: var(--paper); border: 2px solid var(--ink); }
.andromeda-label{
  display: inline-block;
  font-weight: 700;
  font-size: .82rem;
  text-transform: uppercase;
  letter-spacing: .03em;
  margin-bottom: 1rem;
}
.andromeda-old .andromeda-label{ color: var(--ink-soft); }
.andromeda-new .andromeda-label{ color: var(--lime); }
.andromeda-list{ list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: .8rem; }
.andromeda-list li{ font-size: .9rem; padding-left: 1.3rem; position: relative; }
.andromeda-old .andromeda-list li::before{ content: "×"; position: absolute; left: 0; color: var(--ink-soft); font-weight: 700; }
.andromeda-new .andromeda-list li::before{ content: "✓"; position: absolute; left: 0; color: var(--lime); font-weight: 700; }

.andromeda-cards{ display: flex; flex-direction: column; gap: 1rem; }
.andromeda-card{
  display: flex;
  align-items: flex-start;
  gap: .9rem;
  padding: 1.1rem 1.2rem;
  border-radius: 12px;
}
.andromeda-old .andromeda-card{ background: var(--paper-dim); }
.andromeda-new .andromeda-card{ background: rgba(244,240,228,.08); }
.andromeda-icon{ font-size: 1.6rem; flex-shrink: 0; line-height: 1; }
.andromeda-card p{ font-size: 1.02rem; line-height: 1.4; margin: 0; }
.andromeda-old .andromeda-card p{ color: var(--ink); }
.andromeda-new .andromeda-card p{ color: var(--paper); }
.andromeda-vs{
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.8rem;
  color: var(--coral);
  flex-shrink: 0;
}
@media (max-width: 700px){
  .andromeda-vs{ transform: rotate(90deg); margin: -.4rem auto; }
}
.andromeda-takeaway{
  margin-top: 1.8rem;
  font-size: .95rem;
  color: var(--ink-soft);
  max-width: 70ch;
}

/* ===========================================================
   Jafra Royal Men: carousel banners + Pinterest grid
   =========================================================== */
.royal-banner-stack{ display: flex; flex-direction: column; gap: 1.2rem; }
.royal-banner{
  margin: 0;
  border: 2px solid var(--ink);
  border-radius: 12px;
  overflow: hidden;
}
.royal-banner img{ width: 100%; display: block; }

.royal-pin-grid{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.4rem;
  align-items: start;
}
@media (max-width: 700px){
  .royal-pin-grid{ grid-template-columns: 1fr; }
}
.royal-pin{
  margin: 0;
  border: 2px solid var(--ink);
  border-radius: 12px;
  overflow: hidden;
}
.royal-pin img{ width: 100%; display: block; }

/* ===========================================================
   Royal ClearSmart testimonial grid
   =========================================================== */
.cs-testimonial-grid{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.6rem;
}
@media (max-width: 800px){ .cs-testimonial-grid{ grid-template-columns: 1fr; } }
.cs-testimonial video{
  width: 100%;
  aspect-ratio: 4/5;
  object-fit: cover;
  border: 2px solid var(--ink);
  border-radius: 14px;
  display: block;
  background: var(--ink);
}
.cs-testimonial .tile-subhead{ text-align: center; margin-top: .7rem; }

/* ===========================================================
   Redness Corrector: closing creative-diversity recap grid
   =========================================================== */
.diversity-recap-section{ padding-bottom: 2rem; }
.diversity-recap-grid{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: .9rem;
  max-width: 640px;
  margin: 0 auto;
}
@media (max-width: 480px){
  .diversity-recap-grid{ grid-template-columns: repeat(2, 1fr); max-width: 420px; }
}
.diversity-recap-frame{
  margin: 0;
  border: 1.5px solid var(--ink);
  border-radius: 8px;
  overflow: hidden;
  aspect-ratio: 1/1;
}
.diversity-recap-frame img{
  width: 100%; height: 100%;
  object-fit: cover;
  display: block;
}

/* ===========================================================
   goPure Beauty: BTS tiles
   =========================================================== */
.gp-bts-tile video{
  width: 100%;
  aspect-ratio: 9/16;
  object-fit: cover;
  border: 2px solid var(--ink);
  border-radius: 14px;
  display: block;
  background: var(--ink);
}
.gp-bts-tile .tile-subhead{ text-align: center; margin-top: .7rem; }

/* ===========================================================
   Royal Men: mobile page mockup
   =========================================================== */
.royal-mockup-wrap{ display: flex; justify-content: center; }
.royal-mockup-frame{
  width: 260px;
  aspect-ratio: 9/19.5;
}
.royal-mockup-screen{
  width: 100%; height: 100%;
  border-radius: 24px;
  overflow: hidden;
  background: #fff;
  display: flex;
  flex-direction: column;
}
.royal-mockup-nav{
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1.6rem .9rem .5rem;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: .58rem;
  letter-spacing: .02em;
  color: var(--ink);
}
.royal-mockup-banner{ position: relative; width: 100%; aspect-ratio: 4/3; overflow: hidden; }
.royal-mockup-banner img{ width: 100%; height: 100%; object-fit: cover; object-position: 50% 30%; display: block; }
.royal-mockup-dots{
  position: absolute; bottom: .4rem; left: 0; right: 0;
  display: flex; justify-content: center; gap: .3rem;
}
.royal-mockup-dots span{ width: 5px; height: 5px; border-radius: 50%; background: rgba(255,255,255,.5); }
.royal-mockup-dots span.is-active{ background: #fff; }
.royal-mockup-grid{
  flex: 1;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: .5rem;
  padding: .7rem;
  background: var(--paper-dim);
}
.royal-mockup-card{
  background: var(--paper);
  border: 1.5px solid var(--ink);
  border-radius: 8px;
  aspect-ratio: 1/1;
}

/* ===========================================================
   goPure: wide storytelling video + standalone banner
   =========================================================== */
.cs-testimonial-wide video{ aspect-ratio: 16/9; }
@media (max-width: 700px){
  .cs-testimonial-grid[style]{ grid-template-columns: 1fr !important; }
}
.gp-banner-full{
  max-width: 900px;
  margin: 0 auto;
  border: 2px solid var(--ink);
  border-radius: 16px;
  overflow: hidden;
}
.gp-banner-full video{
  width: 100%;
  aspect-ratio: 16/9;
  object-fit: cover;
  display: block;
}

/* ===========================================================
   goPure: visual milestone timeline
   =========================================================== */
.outcome-section{ background: var(--paper-dim); padding: 4.5rem 0; }
.timeline-viz{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.6rem;
  position: relative;
}
.timeline-viz::before{
  content: "";
  position: absolute;
  top: 2.9rem;
  left: 8%; right: 8%;
  height: 2px;
  background: repeating-linear-gradient(90deg, var(--ink) 0 8px, transparent 8px 16px);
  z-index: 0;
}
@media (max-width: 760px){
  .timeline-viz{ grid-template-columns: 1fr; gap: 2.2rem; }
  .timeline-viz::before{ display: none; }
}
.timeline-viz-item{
  position: relative;
  z-index: 1;
  text-align: center;
  background: var(--paper);
  border: 2px solid var(--ink);
  border-radius: 16px;
  padding: 1.8rem 1.4rem;
}
.timeline-viz-year{
  display: block;
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 700;
  font-size: 1.8rem;
  color: var(--coral);
  margin-bottom: .3rem;
}
.timeline-viz-icon{ display: block; font-size: 2rem; margin-bottom: .6rem; }
.timeline-viz-item h3{ font-size: 1.15rem; margin-bottom: .6rem; font-family: var(--font-body); font-weight: 700; }
.timeline-viz-item p{ font-size: .88rem; color: var(--ink-soft); max-width: 26ch; margin: 0 auto; }

/* ===========================================================
   goPure: Approach text + Erin video side by side
   =========================================================== */
.gp-approach-grid{
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: 3rem;
  align-items: center;
}
.gp-approach-grid .cs-testimonial{ max-width: 280px; margin: 0 auto; }
@media (max-width: 760px){
  .gp-approach-grid{ grid-template-columns: 1fr; }
}

/* ===========================================================
   Utility: visually hidden (spam honeypot field, screen-reader-only text)
   =========================================================== */
.visually-hidden{
  position: absolute;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden;
  clip: rect(0,0,0,0);
  white-space: nowrap;
  border: 0;
}