From storyboard to screen
A look at the actual storyboard used to plan the shoot and edit: model casting, copy beats, and effect notes, frame by frame.
A ground-up brand restage: new visual identity, new casting philosophy, produced end-to-end through in-house studio photo and video production.
A frame from the final restage edit. Full case study breakdown below.
Jafra needed more than new packaging shots. The beauty positioning itself needed to change. The direction leaned into an age-positive, body-positive, every-skin-tone read of "beauty," built around real reactions rather than posed perfection, and produced entirely in-house from concept through final cut.
A look at the actual storyboard used to plan the shoot and edit: model casting, copy beats, and effect notes, frame by frame.
A separate register for the Jafra Royal line: dramatic, high-contrast product photography built for a premium feed, distinct from the everyday-beauty tone above.
