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Creative direction and performance strategy for DTC beauty, wellness and lifestyle brands. I'm Keith.
Hover a title to preview. The full archive with business impact lives on the Work page.
I art-direct the shoot, cut the edit, build the motion graphics, then read the CTR, CVR and cost-per-order data to decide what scales next.
From a 300+ creative-per-year testing pipeline to a global digital asset system across 18+ territories, I build processes, not just one-off assets.
I lead teams, manage freelancers and agencies, and use AI tools to multiply output without losing the craft that got me hired in the first place.
