Keith Buenaventura

Experience

1. May 2022 to May 2026

   Creative Lead, Kind Science

   Guthy-Renker (DTC Beauty & Wellness) · El Segundo, CA · Startup environment

   Owned end-to-end creative strategy and production for DTC campaigns across Meta, TikTok, YouTube, Amazon, OTT, Shopify, email and SMS. Delivered revenue growth of 2x (2023), 3x (2024) and 4x (2025) through creative optimization, alongside $400K+ weekly ad spend, 31% LTV, and a 70% reduction in cost per order. Produced the flagship Ellen DeGeneres & Portia de Rossi campaign (9M+ impressions) with 40+ creative variations that sustained performance for 10+ consecutive weeks. Leveraged AI tools (ChatGPT, Adobe Firefly, ElevenLabs, Gemini) alongside the Adobe Creative Suite to produce 300+ additional ad creatives annually, enabling continuous testing at scale. Directed on-set BTS capture, lighting, sound and talent, partnering with media buyers, e-commerce, brand and executive leadership.

2. Jan 2022 to May 2022

   Lead Digital Designer & Content Creator, Ruby Ribbon (True Embrace)

   Women's Shapewear & Intimates · Woodland Hills, CA

   Designed conversion-focused UI/UX in Adobe XD and Figma, building landing pages and product detail pages for DTC, and redesigning fit/sizing tools and loyalty programs to elevate the customer experience for performance apparel. Also designed the consultant-facing business app used by independent sellers to manage their accounts.

3. Apr 2018 to Jan 2022

   Motion Graphics Designer & Content Creator, Jafra Cosmetics International

   Beauty & Fragrance · Thousand Oaks, CA

   Developed visual storytelling for broadcast and digital campaigns, including creative for ABC Network's The View. Spearheaded digital transformation across US and Mexico markets (2019–2022), creating scalable Digital Asset Packages across 18+ territories and languages supporting $370M+ in annual revenue and 400,000+ independent consultants. Recruited and trained a design team and stood up a digital asset management system (Canto) to scale platform-optimized content across Facebook, Instagram and 18+ global markets. Directed in-house studio productions, including storyboards, moodboards, scripts, shot lists, lighting and talent direction, reducing vendor costs and accelerating timelines through the COVID period.

4. Dec 2017 to Mar 2018

   Packaging & Web Designer, Illustrator and Editor, Driven USA

   Motorcycle Performance · Chatsworth, CA

   Owned end-to-end creative operations for a premium motorcycle aftermarket parts brand, including product photography, e-commerce design, packaging and installation guides for machined aerospace-grade aluminum components. Managed multi-channel product launches spanning catalogs, email (MailChimp) and social (Hootsuite), coordinated through Basecamp for go-to-market execution across dealer and DTC channels.

Education & Certifications