Homepage carousel
Wide-format banners built for the top of the page: legible at a glance, built to rotate.
A blue-and-white visual system built to read as distinctly masculine and stand apart from every other Jafra sub-brand at a glance, across Pinterest, the homepage carousel, and email.
Royal Men needed to feel like part of the Jafra Royal family while still standing on its own shelf. The system leans into high-contrast blue and white, bold condensed type, and straightforward routine-based messaging (cleanse, improve, protect, smooth), simple enough to work as a Pinterest pin, a homepage banner, or a promotional email without redesigning anything.
Wide-format banners built for the top of the page: legible at a glance, built to rotate.
The same banner system, mocked into a simple mobile homepage.
Vertical-first pins built to double as email creative: same system, no extra production.
