Email & promotions
A standing rhythm of promotional sends (bundle deals, surprise mechanics, seasonal pushes) designed to feel like an event each time, not a discount code.
360° product fit demos and a standing email & promotion cadence for a shapewear brand where the product page has to do the work a fitting room usually does.
Shapewear lives or dies on fit confidence. A static product photo alone doesn't answer "will this actually work for my body?" The solution was a library of 360° on-model turntable videos across two body types and multiple styles, so a shopper can see exactly how a Cami or Demi moves and holds before it ever ships to her door.
The same styles shot on two different body types, because "true to size" only means something when a shopper sees a body like her own.
A standing rhythm of promotional sends (bundle deals, surprise mechanics, seasonal pushes) designed to feel like an event each time, not a discount code.